blogger – Page 14 – Marketing Michael Jordan

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17
Jun
2018

Remove Carpet Stains Safely – Genesis 950

Remove Carpet Stains & Clean Carpet

Throughout the year, carpets can take a toll. Everyday life can leave a mark on your carpets. Spilled food and drinks, art and craft projects, smudged makeup, spilled paint, muddy boots and pets can leave your carpet unsightly and embarrassing. In addition to the visible stains, there is also buildup in carpet. From dander to pollen, unseen particles can cause health related issues which aggravate allergies and skin conditions. Even further below the carpet, bacteria can promote mold growth which can cause respiratory issues and destroy your carpet.

Keeping carpet clean is an important task and should be done not just to keep your house looking presentable, but also to reduce factors that can contribute to poor health. Spring and Fall are the best times to give your carpet a thorough cleaning to remove any buildup which has settled into the carpet over the seasons. However it always seems the carpet needs to be cleaned when it is most inconvenient. An unexpected spill often triggers the urge to clean before the stain sets in. Because of this, people typically grab the most convenient cleaner and start scrubbing away.

Unfortunately, many of these cleaners are unsafe. Many contain harsh chemicals that can impose health risks. Simple Green contains 2-buthoxyethanol, which can damage red blood cells and irritate the eyes. Spot Shot may be fatal if inhaled. Febreeze, 409 and other ammonium or ethonalamine based can cause and trigger asthma. Some of these cleaners have been cited as releasing up to 89 air contaminants. The Environmental Working Group has composed a list of products on their Hall Of Shame. This list outlines the dangers in a number cleaning products.

In addition to being unsafe, many household cleaners do not properly remove stains. Many of these cleaners contain toxins which will alter the carpet. A proper cleaner can safely break down the stain. Genesis 950 is a safe, green cleaner which uses water as it’s primary mode to remove stains. Genesis 950 is a surfactant based cleaner. A surfactant based cleaner uses water to make a stained area water soluble. When a stain becomes water soluble, it’s bonds are broken. Once the bonds of a stain are broken, it loses it’s adherence to the surface it has been attached to. It can then be rinsed from the surface.

Genesis 950 can be used as a spot cleaner to target specific stains, or it can be used in a machine to clean entire carpets. Either way, it is the best cleaner for a number of reasons. First and foremost, it is safe. It does not contain any regulated chemicals like other cleaners. There is no 2-buthoxyethanol, ammonium or ethonalamine. Genesis 950 will not provoke asthma, respiratory issues, or fatal reactions. It is a green product, designed with the safety of the environment, pets, children and families in mind.

Genesis 950 can handle all types of stains. Initially designed in the early 80’s, it has been used for decades to remove industrial ink from printing presses. In 2011 it was made available to the public as a general all purpose cleaner. Because of it’s ability to break down food stains, makeup stains, paint stains, and even pet stains, it has become one of the most popular carpet cleaners on the market.

Pet owners love Genesis 950 because it can remove vomit and urine stains as well as odors. It does so without harming the surface being cleaned, or the pet. In addition to removing stains, it also removes odors.

Remove Pet Stains & Odors From Carpet

Pet urine and vomit can make carpet unsightly. It can also cause a great deal of frustration when it comes to cleaning them. If not properly cleaned, it can also cause a shift in the bathroom patterns of pets. Animals, both cats and dogs, urinate where they smell they have gone before. If an area is not properly cleaned, they will be drawn to that spot repeatedly. Unfortunately, some people follow some terrible advice in regards to cleaning pet stains and find themselves with an animal that keeps going in that spot.

The worst advice by far is the recommendation of vinegar as a solution to clean pet stains. Vinegar, as well as ammonia, has a pH level with an acidic base. This pH level is comparable of that found in urine. As a result, the acidic odor confuses your pet into thinking that is the spot to go to the bathroom. Even the Humane Society advises to stay away from vinegar and ammonia. Likewise, cleaning products containing ammonium compounds have the same effect. It is for this reason you see so many people baffled that their pets won’t stop going in the house. More often than not, it is not a housebreaking issue, but an issue revolving around cleaners used that draw animals to urinate in the spot they were used.

Another issue in dealing with pets is the odor below the carpet surface. When an animal urinates on carpet, the urine travels downward. It becomes infused in the padding and the fibers of the carpet. Surface cleaning a spot will not remove the odor underlying the carpet. While you might not be able to smell it, you pet can. As they sniff about the carpet, when they come across the section with an old stain in the padding, they are likely to go to the bathroom there again.

Another huge misconception is that baking soda or air fresheners will remove the odor. This is false. Baking soda is a neutralizer when introduced to an acidic component. Neutralizing and odor is not the same as deodorizing. To remove pet odors, the bacteria causing them needs to be destroyed. Air fresheners, in addition to releasing contaminants and asthma inducing chemicals, only mask odors. They do not neutralize or deodorize them. Genesis 950 kills the bacteria in the carpet and completely removes the odor . . . safely!

This carpet was full of pet stains. It was cleaned with traditional cleaners over the course of several years. The cleaners themselves created more staining and left discolored blotches throughout the carpet. Typically, these cleaners are soap based. As soap attracts dirt, the marks left behind by those cleaners only became more prominent as time went on.

Because the cleaners used did not deodorize the area, the pets repeatedly went to the bathroom throughout the carpet. This was not a housebreaking issue. It was an issue caused by the odor not being properly removed and the animals being drawn back to that spot as their bathroom.

Pet stains, as well as other stains, should be cleaned using a steam cleaning or carpet cleaning machine. There are a number of machines available for retail consumers. They are great investments, as they can restore carpet and keep your home clean. For those who prefer, these machines can be rented from local grocery and hardware stores. Genesis 950 is compatible with all types of cleaning machines.

To remove pet stains, and the associated odors, Genesis 950 should be used at a mixing ratio of 1/3 Genesis 950 to 2/3 water. Typical cleaning recommendations for general cleaning are 1 part Genesis 950 to 7 parts water, however pet stains can be more persistent and for this reason, the ration can be increased. In extreme cases, Genesis 950 can be mixed with water at a 50/50 ratio. There should not be more water than Genesis 950 though as it is the water which activates it and enables the stain to be broken down.

After being cleaned in a machine at a ratio of 1/3 Genesis 950 to 2/3 water, the pet stains and odor were completely removed, as were the marks left behind from other cleaners.

Genesis 950 can also tackle surface stains. Whether it’s food, make up or unknown stains, use Genesis 950 in a spray bottle with water at the general cleaning ratio of 1 part Genesis 950 to 7 parts water. Spray the area, then rinse clean with water and allow to dry.

In addition to pet stains, Genesis 950 removes many other types of stains.

GRASS STAINS

RUST STAINS

CAR INTERIORS

PASTA STAINS

Genesis 950 is a cleaner like no other. It removes the toughest stains without polluting the environment, harming you, your family or your pets. If you are looking for a safe cleaner, visit www.genesis950.com and read the reviews, see more photos and find out what else you can clean.

15
Jun
2018

Strengths and Weaknesses of SEO

categories: Marketing

One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.

Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.

Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.

Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.

Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or -optimize- a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).

Its less expensive costs is one of its many strengths, another popular strength of SEO compared to other Internet Marketing technique is that it can also increase a website’s authority in its own market through its many techniques.

One popular technique of SEO is link bait. A link bait, according to many seo Philippines experts, is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. This technique is not only very effective in SEO, but also effective in increasing a website’s popularity other than SEO.

Weaknesses of SEO
There are, however, a number of weaknesses that many seo Philippines experts have experienced in using SEO. Although very powerful, SEO can only go as far as to increase the volume of traffic coming from search engines and other popular sources. Sales and conversion usually depends on how well the website is built. Without a convincing web design, SEO won’t be as effective as it should be in Internet Marketing.

10
Jun
2018

Advantages And Disadvantages Of Facebook And Twitter

categories: Marketing

Social media is a place where you can share and network with friends and now-a-days even businesses. It enables you to approach your potential customers, converse with various businesses from across the globe and get to learn a lot many new things. There are various social media platforms that offer these services like Facebook, twitter, LinkedIn, MySpace, etc. But the most popular of all are Facebook and twitter. Facebook and twitter are mediums that have evolved a lot in time, with so many new businesses joining them and making profile in them. But still there are many people who are unaware about the advantages and disadvantages involved in using Facebook and twitter. Advantages: Facebook: 1.Facebook is very easy to join. The whole process of joining and then building a profile can be performed by any person new to the medium.

2.It enables you to easily find communities of groups that are related to your niche of business.

3.As a business you can search for your potential customers without much trouble.

4.Conversing can help you to augment your business to a very large extent.

5.You can create backlinks of your website for the customers to visit and increase your PageRank.

Twitter:

1.Creating an account is extremely trouble-free. Anyone can join twitter and the best part about it is that you don’t have to put in a lot of details about you; just the general information is more than enough.

2.The characters are limited to 140 words, which is a good thing as there will be no need to write or read a whole essay.

3.It contains many third-party services like HootSuite, with the help of which you can update your tweets automatically without signing in.

4.It also has many applications that can be used to augment the business.

Disadvantages:

Facebook:

1.Facebook addition is the main problem that is been faced by youngsters from around the world. This gives them no time to indulge in other activities.

2.Because of so many people joining Facebook the chances of fraud has increased tremendously. The odds of getting hacked have amplified which can be highly aggravating.

3.For businesses, it has become difficult to find who your genuine customers are and who are not.

Twitter:

1.There is no privacy, anyone can follow you even if you don’t know them and see all your updates.

2.With only 140 characters being allowed you cannot give the detailed information about your company, products or services.

3.Tweets are all over the place. It can be difficult to pick over the Twitter updates popping up around the web. With this material you can build your own result as to which social media medium, Facebook or twitter is most likely to give benefit to you and your business.

05
Jun
2018

Film Marketing How Independent Film Makers Can Promote a Film Costing $15,000 or less!

categories: Marketing

Online Film Marketing – and insiders guide!

First of all there are 2 main elements to the marketing of your movie:

1. Offline – major premieres, a film festival, electronic press kits, any real world publicity

2. Online – viral marketing via: email/social networking sites/PR newswires/newsletters/social bookmarking – anything that is an -internet’ based opportunity. Let’s examine how we can use social bookmarking and web2.0 to maximise these opportunities.

Introduction

It goes without saying that different films, types and genres require a different level of approach, however there are some general rules that you can follow to generate high traffic levels on the internet.

Where’s the best place to drive all this traffic? I would suggest perhaps your own movie website is the best place to start, but equally it could be a blog (especially during the early stages of your production and you don’t yet have any imagery) or a Facebook Page, or another website which I’ll talk about later.

Your Movie Website

A domain can be purchased relatively cheaply and it is worth building a site that fits the style of the movie – a horror – clearly must have a different style to a romantic comedy. When building your site you must optimize for search engines and there are some basic rules to remember – and your site must be optimized for what are known as -On-page factors’:

1. Put some written content on the page – Google and other search engines focus heavily on text based content so on your opening page make sure that this is there and available for google to see – it should not be image based, and if you do use images make sure you place your keywords in them! i.e. instead of 1234.jpg call it HorrorMovie.jpg. In this way it is visible to search engines.

2. Keywords – keywords drive traffic to your site and therefore your main keywords should be included in your: title, H1, H2, tags, meta description, (and if you can URL) – use different keywords for each page of your site. Use the keywords early in the description.

3. Do your keyword research – it is no use entering keywords that have a massive amount of competition since it is unlikely that unless you have a huge PR budget and lots of high quality sites linking to you that you will ever really be competitive for these keywords. It is best to use what are known as -long-tail keywords’. Typically this means instead of -Romatic Comedy’ as your keyword, you might choose -Action Flick for Girls’.Targeted and more likely to peak an interest.

4. The order of your keywords matters, make sure you are consistent.

Now these on-page elements, which you are able to control, account for a probably 1/3 of the traffic that will be driven to your site. The rest comes from ‘Off-Page’ elements and these are absolutely crucial to how to drive traffic to your website.

What are off-page factors? Off-page factors are things that are effectively beyond your control. Backlinks – i.e. links from other websites and pages which link directly to your website. Certain websites will have more -authority’ than others and therefore command greater respect from Google and backlinks from these sites will push you up the rankings. However there are ways of doing this yourself and having -influence’ over the search engines.

Here’s what I am going to suggest you do. It will be a pain, and take some time but believe me the benefits are really worth it. We should create accounts on the following websites and then aim to link through to your blog or website:

1. Digg

2. Propeller.com

3. Del.icio.us

4. Mister-wong.com

5. Hubpages – write articles about your film, what is involved in the making of the movie etc.

6. Squidoo – create a -lens’ to talk about your project

7. You Tube – use video to promote your film and drive traffic to your site

8. StumbleUpon

9. Mixx.com

There are of course, some sites which have been left off the list, quite deliberately, and these sites should be used to provide a major source of traffic and promotion to your production:

1. Facebook – the obvious choice since it is easy to invite your friends and get them onboard to follow you, as well as keep them updated with the latest developments on your movie project.

2. Twitter – an awesome way to generate interest in your film to thousands!

(For both of the above see the brilliant Mashable.com for great ways to effectively build a fan base on this platform and it would be impossible for me to add to it – its that good!)

3. One Fat Cigar – a new website for professional and up-and-coming film makers specifically to help them market and promote their productions. It’s good because as soon as you have the idea/script for your project you are able to really promote it from day one, and begin the marketing there and then so that by the time you are finished the production you already have a following. There’s a great networking tool too and it is also possible to cast and crew your project through the site.

So what can you do to build more followers and fans?

1. Content is king – without having a significant amount of high quality content no one will become a fan, and once you have people as fans, they need to be continually updated with new, and more importantly interesting content to keep them engaged.

2. What types of content work?-

a) You’re a film maker – use film content!!! Film the ‘makings of’ as it happens, conduct video blogs of your crew, interview the cast and crew (p.s. release forms!), where are you filming? why? what’s difficult about the next stunt you’re going to pull?

b) Stills photographs – very important! imagery and styling always help promote the movie and give the audience an insight into the production

3. Frequency – Updates 2 or 3 times a week are perfect, it could just be a piece to camera discussing where you are with the production and status updates can be done whenever there is something interesting to say, perhaps 2/3 times per day.

4. Interact – why not get involved with your fan base? ask them questions, talk to them and let them feel like they have direct access to you, the film maker. In this way the tie is an emotional one.

5. Share – recommend other high quality film projects you have been following – your fans will thank you for bringing another exciting production to their attention, which present you as a -cool’ authority and generates trust with your fan base.

6. Be Interesting – do things that are fun, and show the more interesting side of film making – the characters, the challenges, the difficulties in achieving certain shots.

Once you have a fan base you can then drive the fans to do what you want them to – buy your DVD, watch your film in the cinema, check it out at a festival, or even petition a distributor!

(In terms of One Fat Cigar, fans can sign up for free to the site, but you’ll need premium membership to be able to create projects but the membership charge isn’t significant and there are discount opportunities for launch to fans of their Facebook page and 500 free 1 year premium membership available. We think it will certainly be worth a punt!)

What to do once you have set-up your One Fat Cigar Project/Facebook Page/Website

While it is likely that you’re going to pick up a fair few fans by simply having your project up on the site, it is also important to promote your project to the search engines.

1. Use a number of the high authority sites (Digg.com/StumbleUpon etc.) listed above to link to your project on One Fat Cigar, Facebook and Website

2. Use Ping-o-matic.com to ping the address for your particular project

3. Link to your project through Twitter/Facebook and then do status updates every time you post something new on the One Fat Cigar site

4. Use anchor text which focuses on your keywords to link through to your page – i.e. if your keyword is -Psychological Thriller’ use this text to link through to your project page on the One Fat Cigar site, and not the name of your film or the One Fat Cigar site. This makes it easier for your keywords to appear in the search engine listings.

5.Put your One Fat Cigar link, links to your Facebook/Twitter and website out on any press releases you may have – that way the press have access to your material online for viewing.

6. Keep adding content – and don’t forget that your fans will immediately have the opportunity transfer over to your next project and so you’ll begin promotion of your second movie from a running start!

Conclusion

So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.

Don’t forget you won’t get high in the Google rankings overnight, and you will need to track your progress. You’re not looking for the name of your movie, but you are looking for your competitive keywords. There are various rank tracking tools available to do this.

To search for the best keywords Google provides its own tool to help get you started:

http://www.google.com/sktool/#

Susie Tulllett (former head of DDA’s PR unit in Cannes for over 10 years) guide to Film PR can be found on the One Fat Cigar blog.

Ross Grayle Jones is co-founder of One Fat Cigar.com a movie website for people who love film.

31
May
2018

Hawk Marketing Pro Scam

categories: Marketing

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