Marketing – Page 14 – Marketing Michael Jordan

Category: Marketing

15
Jun
2018

Strengths and Weaknesses of SEO

One of the most popular Internet Marketing technique used in the market today is Search Engine Optimization, or simply known as SEO. It is also considered as one of the cheapest, yet one of the most powerful Internet Marketing technique used in the industry.

Strengths of SEO
According to many experts, SEO is considered as one of the most successful and powerful Internet Marketing technique. Part of the reason why is because of its effectiveness in increasing a website’s traffic through search engines, particularly among major search engines such as Google, Yahoo!, and Bing.

Because search engines are highly visited and used tool for surfing the Internet, many online marketers used this as their main market to increase their business’ success in the World Wide Web. This is when SEM or Search Engine Marketing was first developed.

Before SEO, there where other popular SEM techniques used in the market, usually involving paid placements such as the popular PPC (Pay-Per-Click), contextual advertising, and even a paid inclusion which involves paying a search engine company to include their website in a specific keyword.

Eventually, SEO was introduced in the market. Although similar in their target, SEO and SEM are different Internet Marketing techniques. The first difference is that SEM uses paid inclusion while SEO makes use of several techniques which aims to improve or -optimize- a website to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website. And compared to SEM, SEO is usually free of charge (although hiring an SEO company is usually very expensive).

Its less expensive costs is one of its many strengths, another popular strength of SEO compared to other Internet Marketing technique is that it can also increase a website’s authority in its own market through its many techniques.

One popular technique of SEO is link bait. A link bait, according to many seo Philippines experts, is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. This technique is not only very effective in SEO, but also effective in increasing a website’s popularity other than SEO.

Weaknesses of SEO
There are, however, a number of weaknesses that many seo Philippines experts have experienced in using SEO. Although very powerful, SEO can only go as far as to increase the volume of traffic coming from search engines and other popular sources. Sales and conversion usually depends on how well the website is built. Without a convincing web design, SEO won’t be as effective as it should be in Internet Marketing.

10
Jun
2018

Advantages And Disadvantages Of Facebook And Twitter

categories: Marketing

Social media is a place where you can share and network with friends and now-a-days even businesses. It enables you to approach your potential customers, converse with various businesses from across the globe and get to learn a lot many new things. There are various social media platforms that offer these services like Facebook, twitter, LinkedIn, MySpace, etc. But the most popular of all are Facebook and twitter. Facebook and twitter are mediums that have evolved a lot in time, with so many new businesses joining them and making profile in them. But still there are many people who are unaware about the advantages and disadvantages involved in using Facebook and twitter. Advantages: Facebook: 1.Facebook is very easy to join. The whole process of joining and then building a profile can be performed by any person new to the medium.

2.It enables you to easily find communities of groups that are related to your niche of business.

3.As a business you can search for your potential customers without much trouble.

4.Conversing can help you to augment your business to a very large extent.

5.You can create backlinks of your website for the customers to visit and increase your PageRank.

Twitter:

1.Creating an account is extremely trouble-free. Anyone can join twitter and the best part about it is that you don’t have to put in a lot of details about you; just the general information is more than enough.

2.The characters are limited to 140 words, which is a good thing as there will be no need to write or read a whole essay.

3.It contains many third-party services like HootSuite, with the help of which you can update your tweets automatically without signing in.

4.It also has many applications that can be used to augment the business.

Disadvantages:

Facebook:

1.Facebook addition is the main problem that is been faced by youngsters from around the world. This gives them no time to indulge in other activities.

2.Because of so many people joining Facebook the chances of fraud has increased tremendously. The odds of getting hacked have amplified which can be highly aggravating.

3.For businesses, it has become difficult to find who your genuine customers are and who are not.

Twitter:

1.There is no privacy, anyone can follow you even if you don’t know them and see all your updates.

2.With only 140 characters being allowed you cannot give the detailed information about your company, products or services.

3.Tweets are all over the place. It can be difficult to pick over the Twitter updates popping up around the web. With this material you can build your own result as to which social media medium, Facebook or twitter is most likely to give benefit to you and your business.

05
Jun
2018

Film Marketing How Independent Film Makers Can Promote a Film Costing $15,000 or less!

categories: Marketing

Online Film Marketing – and insiders guide!

First of all there are 2 main elements to the marketing of your movie:

1. Offline – major premieres, a film festival, electronic press kits, any real world publicity

2. Online – viral marketing via: email/social networking sites/PR newswires/newsletters/social bookmarking – anything that is an -internet’ based opportunity. Let’s examine how we can use social bookmarking and web2.0 to maximise these opportunities.

Introduction

It goes without saying that different films, types and genres require a different level of approach, however there are some general rules that you can follow to generate high traffic levels on the internet.

Where’s the best place to drive all this traffic? I would suggest perhaps your own movie website is the best place to start, but equally it could be a blog (especially during the early stages of your production and you don’t yet have any imagery) or a Facebook Page, or another website which I’ll talk about later.

Your Movie Website

A domain can be purchased relatively cheaply and it is worth building a site that fits the style of the movie – a horror – clearly must have a different style to a romantic comedy. When building your site you must optimize for search engines and there are some basic rules to remember – and your site must be optimized for what are known as -On-page factors’:

1. Put some written content on the page – Google and other search engines focus heavily on text based content so on your opening page make sure that this is there and available for google to see – it should not be image based, and if you do use images make sure you place your keywords in them! i.e. instead of 1234.jpg call it HorrorMovie.jpg. In this way it is visible to search engines.

2. Keywords – keywords drive traffic to your site and therefore your main keywords should be included in your: title, H1, H2, tags, meta description, (and if you can URL) – use different keywords for each page of your site. Use the keywords early in the description.

3. Do your keyword research – it is no use entering keywords that have a massive amount of competition since it is unlikely that unless you have a huge PR budget and lots of high quality sites linking to you that you will ever really be competitive for these keywords. It is best to use what are known as -long-tail keywords’. Typically this means instead of -Romatic Comedy’ as your keyword, you might choose -Action Flick for Girls’.Targeted and more likely to peak an interest.

4. The order of your keywords matters, make sure you are consistent.

Now these on-page elements, which you are able to control, account for a probably 1/3 of the traffic that will be driven to your site. The rest comes from ‘Off-Page’ elements and these are absolutely crucial to how to drive traffic to your website.

What are off-page factors? Off-page factors are things that are effectively beyond your control. Backlinks – i.e. links from other websites and pages which link directly to your website. Certain websites will have more -authority’ than others and therefore command greater respect from Google and backlinks from these sites will push you up the rankings. However there are ways of doing this yourself and having -influence’ over the search engines.

Here’s what I am going to suggest you do. It will be a pain, and take some time but believe me the benefits are really worth it. We should create accounts on the following websites and then aim to link through to your blog or website:

1. Digg

2. Propeller.com

3. Del.icio.us

4. Mister-wong.com

5. Hubpages – write articles about your film, what is involved in the making of the movie etc.

6. Squidoo – create a -lens’ to talk about your project

7. You Tube – use video to promote your film and drive traffic to your site

8. StumbleUpon

9. Mixx.com

There are of course, some sites which have been left off the list, quite deliberately, and these sites should be used to provide a major source of traffic and promotion to your production:

1. Facebook – the obvious choice since it is easy to invite your friends and get them onboard to follow you, as well as keep them updated with the latest developments on your movie project.

2. Twitter – an awesome way to generate interest in your film to thousands!

(For both of the above see the brilliant Mashable.com for great ways to effectively build a fan base on this platform and it would be impossible for me to add to it – its that good!)

3. One Fat Cigar – a new website for professional and up-and-coming film makers specifically to help them market and promote their productions. It’s good because as soon as you have the idea/script for your project you are able to really promote it from day one, and begin the marketing there and then so that by the time you are finished the production you already have a following. There’s a great networking tool too and it is also possible to cast and crew your project through the site.

So what can you do to build more followers and fans?

1. Content is king – without having a significant amount of high quality content no one will become a fan, and once you have people as fans, they need to be continually updated with new, and more importantly interesting content to keep them engaged.

2. What types of content work?-

a) You’re a film maker – use film content!!! Film the ‘makings of’ as it happens, conduct video blogs of your crew, interview the cast and crew (p.s. release forms!), where are you filming? why? what’s difficult about the next stunt you’re going to pull?

b) Stills photographs – very important! imagery and styling always help promote the movie and give the audience an insight into the production

3. Frequency – Updates 2 or 3 times a week are perfect, it could just be a piece to camera discussing where you are with the production and status updates can be done whenever there is something interesting to say, perhaps 2/3 times per day.

4. Interact – why not get involved with your fan base? ask them questions, talk to them and let them feel like they have direct access to you, the film maker. In this way the tie is an emotional one.

5. Share – recommend other high quality film projects you have been following – your fans will thank you for bringing another exciting production to their attention, which present you as a -cool’ authority and generates trust with your fan base.

6. Be Interesting – do things that are fun, and show the more interesting side of film making – the characters, the challenges, the difficulties in achieving certain shots.

Once you have a fan base you can then drive the fans to do what you want them to – buy your DVD, watch your film in the cinema, check it out at a festival, or even petition a distributor!

(In terms of One Fat Cigar, fans can sign up for free to the site, but you’ll need premium membership to be able to create projects but the membership charge isn’t significant and there are discount opportunities for launch to fans of their Facebook page and 500 free 1 year premium membership available. We think it will certainly be worth a punt!)

What to do once you have set-up your One Fat Cigar Project/Facebook Page/Website

While it is likely that you’re going to pick up a fair few fans by simply having your project up on the site, it is also important to promote your project to the search engines.

1. Use a number of the high authority sites (Digg.com/StumbleUpon etc.) listed above to link to your project on One Fat Cigar, Facebook and Website

2. Use Ping-o-matic.com to ping the address for your particular project

3. Link to your project through Twitter/Facebook and then do status updates every time you post something new on the One Fat Cigar site

4. Use anchor text which focuses on your keywords to link through to your page – i.e. if your keyword is -Psychological Thriller’ use this text to link through to your project page on the One Fat Cigar site, and not the name of your film or the One Fat Cigar site. This makes it easier for your keywords to appear in the search engine listings.

5.Put your One Fat Cigar link, links to your Facebook/Twitter and website out on any press releases you may have – that way the press have access to your material online for viewing.

6. Keep adding content – and don’t forget that your fans will immediately have the opportunity transfer over to your next project and so you’ll begin promotion of your second movie from a running start!

Conclusion

So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.So hopefully that provides a solid basic introduction to film marketing and promoting your film online and will begin to generate interest about your project.

Don’t forget you won’t get high in the Google rankings overnight, and you will need to track your progress. You’re not looking for the name of your movie, but you are looking for your competitive keywords. There are various rank tracking tools available to do this.

To search for the best keywords Google provides its own tool to help get you started:

http://www.google.com/sktool/#

Susie Tulllett (former head of DDA’s PR unit in Cannes for over 10 years) guide to Film PR can be found on the One Fat Cigar blog.

Ross Grayle Jones is co-founder of One Fat Cigar.com a movie website for people who love film.

31
May
2018

Hawk Marketing Pro Scam

categories: Marketing

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30
May
2018

The Steps In Marketing Research Process

categories: Marketing

Marketing research is a systematic search, gathering and analyzing of the facts and data on how to meet consumer desires and needs. In other words it is a means of gaining information on marketing problem and opportunities. Marketing research also serves the purpose of keeping up with competitors’ market strategies. It is a systematic method of finding new concepts or ideas, getting feedback on proposed advertising or gaining insight into attitudes and opinions about a new product. Marketing Research is also helpful in variety of business decisions and to prepare a credible business plan such as capital planning, cash flow forecast, sales projections, pricing strategy, supplies and number of employees to be hired etc.

Steps in research process:
Marketing research process starts with defining the problem and formulating the research question. The process starts with addressing and determining the organization needs and where to look for the information. Next is to decide on research approach, which is most appropriate for research question and most suitable research method then comes the plan for process of conducting research, after the research is conducted the final step will be analyze and report the finding and recommendations.

1. Define the problem and determine and formulate the research question: If you are considering conducting Marketing research chances are you have already identified a problem or the research question. To be effective, a research study must be both well designed and narrowly focused, this will help you identify the key terms and concepts you should use when searching electronic databases and print research resources. If the research question is too broad too much information will be obtained and large amount of resulting data will be difficult to analyze and there for of little use to organization.

2. Decide on the sources of information and sample profile: Different sources of data are categorized as primary data that researcher collects and secondary data that already exists. Secondary data can further be classified as internal data which as the name signifies a company already has and external data which must be gathered from other sources. Researcher need to plan the sources well from which information can be obtained.

3. Consider your resource options and select the appropriate research approach:
Next step is to consider your resource options and choose a suitable research approach. The process of primary research starts with whether question calls for descriptive, exploratory or casual research and choice depends whether research question needs to be answered with quantifiable facts and how an organization plans to use the information helps in making an appropriate decision. If the organization wishes to prove a fact about the demographic composition of its customer then descriptive study would be appropriate, but if wishes to find out about falling sales then it will need to conduct exploratory research and casual research will determine the effect of proposed change.

4. Plan the research method: Depending upon how research would be conducted, available Research method will include surveys, focus group, interviews, and observation etc. For example for exploratory research the emphasis is not on sample size but choosing the correct participant and the analysis of information they provide.

5. Conducting the research and collecting the data: There are many methods of conducting the research. Mail surveys are quick and relatively inexpensive, they are ideal for seeking extensive feedback on customer satisfaction or other detailed surveys Telephone interviews allow you to rapidly obtain feedback from customers in a cost-effective. Focus groups are facilitated group discussions where customers and prospects explore a particular topic, usually under the guidance of a researcher. They are useful for gauging customer concerns or for getting their thoughts on potential changes. Personal interviews occur when a researcher interviews a customer one-on-one. This type of research is ideal for getting detailed information on customers attitudes or how they perceive products or services. Observing customers at various points of contact in your business provides unbiased feedback about a product or service.

6. Performing data analysis and report the finding and recommendations: When analyzing data, always start from review of your research goals, this will help you organize your data and focus your analysis.

Reporting and presentation, is one of the most important of the steps in marketing research. There are as many reporting styles as there are research reports. As for reporting the results, the level and scope of content depends on to whom the report is intended.
The end products of marketing research are conclusions and recommendations. Data is converted into information and conclusions are drawn, it is this final information which management needs to reduce the risks and uncertainties in management decision making.

Marketing research serves marketing management by providing information which is relevant to decision making. To be effective, marketing research has to be systematic, objective and analytical, and final conclusion of the research should meet the objective of the project.